Advertising and society Research Paper Example | Topics and Well Written Essays - 2250 words

Advertising and society - Research Paper Example This essay "Advertising and Society" describes the history of the ad and how the advertising industry works. Advertisement started among the ancient Babylonian Empire and from there the rest was history. â€Å"The first evidence of advertising was found among the ancient Babylonian Empire and dates back to the 3000s BC.† Therefore advertisement has systematically worked its way up the ladder of human consciousness and taken many years to attain the status it has today –that of a potentially influential medium (Hayko, 2010). Many psychologists and scholars believe that advertising has affected our society in shocking ways. For years they have studied the mental and emotional affects it can trigger in individuals and in turn the society at large. The ways in which advertising affects our society have been both negative and positive and have been fundamental to the advertising industry. The advertisement industry lives to sell itself. This is the main focal point of the entire hubbub in the media and the cashing of various products and ads. Without this primary and hunter-like objective, the advertisement industry would not be able to gain as much profit as it does now through deception and mockery. Through this instinct for survival and the ‘subliminally stimulated patterns the advertisement industry has adopted in order to ensnare more and more customers to buy their products. In order to understand the workings of advertising, we need to discuss the pros and cons of the advertisement industry in o rder to see how they mirror our society.

Genetic and Non-genetic diseases of the liver Research Paper - 1

Genetic and Non-genetic diseases of the liver - Research Paper Example It is because of this that approximately 2 million Americans suffer from alcoholic liver disease (Bouneva et al 2003). Alcoholic liver disease is associated with a constellation of three conditions affecting the liver which include steatosis of the liver (which is commonly referred to as fatty liver), alcohol associated hepatitis and cirrhosis of the liver. Steatosis of the liver is the initial stage which occurs with the formation of droplets of fat in the cells of the liver which leads to enlargement of the liver and gives it a yellow and oily appearance. At this point all the changes of the liver can be reversed and the liver can acquire its normal histological state if the alcohol consumption is stopped. This is followed by the next stage which is the hepatitis of the liver due to alcohol. This is mainly the inflammation of the liver cells. The cells of the liver become swollen followed by the loss of the normal function of the cells. This is accompanied with Mallory bodies as well as the influx of neutrophils in the liver cells and finally it leads to increased fibrosis. The inflammation of the liver can be resolved by stopping the alcohol consumption but it may take an extended period of time. If the disease progresses further it results in the final stage which is known as cirrhosis of the liver which is a condition that cannot be reversed (Walsh et al 1999, Kumar et al 2005, Bouneva et al 2003). There are many risk factors of this pathology which increase the susceptibility of developing this condition. There first risk factor is the amount of alcohol consumed. Increased consumption increases the risk of the disease. The kind of alcohol that a person drinks is also associated with the extent of damage and it is seen that beers are more dangerous for the liver than wine. Malnourished individuals, females, people with deficiency of vitamin E as well as African Americans and Hispanics are at increased risk of developing alcoholic liver